Known the world-over for insanely comfortable sandals – don’t lie, we all own at least one pair – Birkenstock has now come out with a very different range of products: skincare.
The line of sustainably minded and natural cosmetics includes 28 pieces and is aptly named Birkenstock Natural Care.
And what is the wonder ingredient which sets this line apart from the rest? Cork, of course.
“While we were doing our research regarding a healthy product concept in the skin care segment, we realised that scientists in the cosmetics industry had discovered the highly effective anti-aging effect of suberin, a remarkable substance which is contained in cork oak extract,” Birkenstock chief executive officer Oliver Reichert told WWD.
Birkenstock shoes are, of course, known for their cork oak soles, which are present in virtually every model, so the extension to skincare seems unusual but not exactly a stretch.
The products are all made in Germany, and offer five different categories, including cleanse, anti-aging and men-specific.
It’s not yet known when Birkenstock Natural Care will be available, but watch this space.